First Picks Management develops foodservice and hospitality opportunities with a focus on franchised businesses. We partner with promising concepts and bring strong business management capabilities, industry relationships, extensive operating experience, and financial strength to the table.

Members of the First Picks management team and their operations have earned Foodservice and Hospitality's Pinnacle Award, the Mobil Four Star Award, the American Automobile Association Four Diamond Prize, Wine Spectator's Award of Excellence, and a number of other regional and local awards.

Keyshawn & Panera Bread Partnership 

Keyshawn played celebrity chef on KTLA's morning news, preparing fresh summer fare from Panera's Summer Menu.

• While playing for the Tampa Bay Buccaneers, Keyshawn discovered Panera.
• Being a fan of great quality, fresh and healthy food, Keyshawn began to frequent Panera on a regular basis. 
• Prior to retirement, Keyshawn was interested in delving into the "franchise world" and Panera was a perfect fit, as he was already a fan.

Clarence Mah, Chief Financial Officer of First Picks Management, was recently selected to an international delegation for "excellence in food service". Find out more...

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First Picks Management will open 12 Panera Bakery Cafés in Ventura, Santa Barbara and San Luis Obispo Counties.

Panera Bread: (Download Press Kit)
Thousand Oaks - Janss Marketplace
Simi Valley - Sycamore Plaza
Newbury Park - Coming Soon
Santa Barbara - Coming Soon
Goleta - Coming Soon
San Luis Obispo - Coming Soon
Santa Maria - Coming Soon
Oxnard - Coming Soon
Camarillo - Coming Soon