First Picks Management: Developing Opportunities in the Foodservice and Hospitality Industries

Developing Opportunities in the Foodservice and Hospitality Industries.

The First Picks Management team brings together an experienced business management team with strong foodservice and hospitality qualifications.

Keyshawn Johnson, NFL Super Bowl Champion, has teamed up with the Mah family, an award-winning restaurant and bar operator (http://www.ched.ca/), to develop and operate promising concepts with accelerated expansion plans. Since 1980, the Mah family and Keyshawn Johnson have owned and operated restaurants and bars in California, Massachusetts, Florida, Texas, Quebec and Ontario. Its current operations include Cold Stone Creamery stores (http://www.coldstonecreamery.com/) in the north Dallas, TX metroplex area; and under CHED's ownership, operations include Le Piment Rouge (http://www.pimentrouge.ca/) and Diablo Rojo (http://www.diablorojo.ca/) in Montreal, Canada.

Members of the First Picks management team and their operations have earned Foodservice and Hospitality's Pinnacle Award, the Mobil Four Star Award, the American Automobile Association Four Diamond Prize, Wine Spectator's Award of Excellence, and a number of other regional and local awards.

EXECUTIVES:

	Keyshawn Johnson, Chief Executive Officer Founder of First Picks, a portfolio company that develops foodservice and hospitality opportunities with a focus on franchised businesses. Former NFL Stand Out Keyshawn Johnson, who signed a multi-million dollar deal with ESPN/ABC/Disney just one day after retiring will provide substantial consult and guidance for his First Picks Management Team. BA, University of Southern California. 2005 ICIC National Inner City Leadership Award.

	Glenn Mah, Chief Operating Officer and Operating Partner Jointly oversees operations and strategic planning for First Picks and its portfolio companies. Business executive with over 20 years of experience in the foodservice and hospitality industries. Also, management consulting background with The Monitor Company, and executive management experience in the telecommunications and energy industries. BA, Harvard College; MBA, Harvard Business School.

	Clarence Mah, Chief Financial Officer and Operating Partner Jointly oversees operations and strategic planning for First Picks and its portfolio companies. Business executive with over 20 years of experience in the foodservice and hospitality industries. Also, investment banking background with Goldman Sachs, and executive management experience in the telecommunications and energy industries. BA, Harvard College; JD, Harvard Law School; MBA, Harvard Business School; MPhil, Cambridge University.

	Ingrid Roberts, Managing Director Oversees business development, marketing, and corporate partnerships for First Picks and its portfolio companies. Marketing Executive with over 15 years of sales and marketing experience within business development and marketing industries and with entertainment and media companies such as Walt Disney, Time Warner, BMG, and American Multi Cinema. BA, Loyola Marymount University College of Communications; MBA, Loyola Marymount University.

	Anamalie Rodriguez, Controller Responsible for day-to-day financial operations for First Picks and its portfolio companies, including budgeting, accounting, financial analysis and business planning for all portfolio companies. Brings experience from overseeing financial operations for eleven subsidiaries of EF Education, the largest private education company in the world, with over 400 offices in 65 countries. BA, Rollins College.

	Hazel Mah, Management Advisor Award-winning restaurateur and Chief Executive Officer of CHED Concept Restaurants (http://www.ched.ca/) based in Montreal, Canada. Founded her award-winning company in 1980 and has since owned and operated over a dozen independent restaurants in Canada and the United States. Prior pharmaceutical industry experience as Executive Vice President, Finance and General Manager for the Analytab Products Division of Wyeth, a Fortune 50 multinational conglomerate. Member of the Board of Governors, Concordia University; Director, Montreal Association for the Blind. Canadian Foodservice Association's Exceptional Achievement Award; Montreal Board of Trade's Femme à l'Honneur Award; YWCA Woman of Distinction Award for Entrepreneurship. BBA, Ming Chuan College; BComm, Concordia University; MBA, Concordia University.

	Chuck Mah, Engineering, Construction and Design Consultant Oversees operational service and quality standards of CHED Concept Restaurants (http://www.ched.ca/) as well as manages design, engineering and architecture related to storefront planning and construction. Joined wife Hazel at CHED Concept Restaurants in 1985 after a twenty-year career as an engineer at Canadian Marconi Company. BSc, Engineering Physics, University of Saskatchewan. Professional Engineer, Provinces of Quebec and Ontario, Canada. Certification in Hotel and Resort Management, University of Toronto.