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First Picks News provides information about the opportunities we are pursuing in the Foodservice and Hospitality Industries.
Click on 'Show' or 'Hide' to see the news for each month.
June 2008: [ Show | Hide ]
Keyshawn & Panera Bread Partnership [Watch the Video]
Keyshawn played celebrity chef on KTLA's morning news, preparing fresh summer fare from Panera's Summer Menu.
- While playing for the Tampa Bay Buccaneers, Keyshawn discovered Panera.
- Being a fan of great quality, fresh and healthy food, Keyshawn began to frequent Panera on a regular basis.
- Prior to retirement, Keyshawn was interested in delving into the "franchise world" and Panera was a perfect fit, as he was already a fan.
August 2007: [ Show | Hide ]
July 2007: [ Show | Hide ]
Panera Bread to open in Thousand Oaks - First Picks Bread Company LLC, the franchise group awarded the new territory is led by NFL Veteran and former USC All American, Keyshawn Johnson. Johnson and First Picks Management Team - a joint venture partnership with principals Clarence Mah, Glenn Mah and Ingrid Roberts. The group plans to open 12 Panera Bakery cafe's over the next few years in this burgeoning region - which includes Ventura County, Santa Barbara County and San Luis Obispo County.
May 2007: [ Show | Hide ]
 
 
Clarence Mah, Chief Financial Officer of First Picks Management, was recently selected to an international delegation for "excellence in food service". The exclusive group traveled to Singapore in May of 2007 to take part in the awards ceremony.
March 2007: [ Show | Hide ]
First Picks Management will open 12 Panera Bakery Cafes in Ventura, Santa Barbara and San Luis Obispo Counties.
Panera Bread: (Download Press Kit)
Thousand Oaks - Janss Marketplace (June 2007)
Simi Valley - Sycamore Plaza (October 2007)
Newbury Park - Coming Soon
Santa Barbara - Coming Soon
Goleta - Coming Soon
San Luis Obispo - Coming Soon
Santa Maria - Coming Soon
January 2006: [ Show | Hide ]
I Scream, You Scream, We All Scream for the Bearcats and Cowboys!
 To celebrate the anniversary of Cold Stone, the owner, Dallas Cowboy #19, Keyshawn Johnson came to Sherman. He signed autographs and cheered the Sherman Bearcat Football players on during the ice cream eating contest. Radio Disney broadcasted the event and gave away yummy prizes during the anniversary celebration. The Bearcat Cheerleaders helped to rally support for the players and had a fun time visiting with Keyshawn.
Back Row: Delaney Chapin, Laura Jones, Devan Sipe, Kelsi Burnett, Elizabeth Estes, Rebekah Estes
Front Row: Traci Jay, Courtney Kennon, Jenna Svane, Arial Yost
Philanthropy starts with community
[Download PDF]
 
Saturday, January 21st, 2006: [ Show | Hide ]
Friday, January 13th, 2006: [ Show | Hide ]
Keyshawn Johnson Invests in Panera Franchises
[Download PDF]
Monday, January 9th, 2006: [ Show | Hide ]
NFL's Johnson to open 12 Panera locations
[Download PDF]
Newest Panera Bread Franchise Group Led by NFL Veteran Keyshawn Johnson to Develop Bakery-Cafes in California
[Download PDF]
German Release: Newest Panera Bread Franchise Group Led by NFL Veteran Keyshawn Johnson to Develop Bakery-Cafes in California
[Download PDF]
Saturday, October 15th, 2005: [ Show | Hide ]
Keyshawn Johnson celebrates One Year Anniversary of Cold Stone Creamery Sherman Texas. He is a "hands on" owner.
[Download PDF]
 
Radio Disney and The Dallas Cowboys, two of Cold Stone's promotional partners joined in on the festivities.
 
Saturday, June 18th, 2005: [ Show | Hide ]
Cold Stone Creamery in The City of Addison Celebrates Anniversary
[Download PDF]
 
Monday, April 25th, 2005: [ Show | Hide ]
4th Annual World's Largest Ice Cream Cake Social for the Make A Wish Foundation
[Download PDF]
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Ventura County Star - Knead to Feed
