In the News
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Ventura Grand Opening | October 2011Panera Bread is proud to partner with the Make-A-Wish Foundation of the Tri-Counties, so that kids like Ben can wish, dream and heal from life threatening diseases.
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Same Name Program with Reggie Bush | August 2011Miami Dolphins running back Reggie Bush trades lives with Reggie Bush from Danville, Ill., and he catches pigs on the farm and coaches the high school football team. Meanwhile, farm owner Reggie Bush works out like a pro athlete in Los Angeles.
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Rolling in Dough!
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Le Piment Rouge Montreal Celebrates 30th Anniversary | April 2011
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Big Man on Campus featured in Sports Illustrated | April 2011
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First Picks San Luis Obispo location featured in New Times | April 2011
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First Picks and Panera Bread - Granting Wishes for The Make-A-Wish Foundation | March 2011
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Panera: New Location in San Luis Obispo | February 2011
First Picks is pleased to expand Panera Bread on the beautiful Central Coast of California with the opening of our newest location in San Luis Obispo.
Celebrate our expansion and come and discover what Panera Bread has to offer.
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Dennis Northcutt and Brian Kelly to kick off Super Bowl Week | January 2011
First Picks' Dennis Northcutt and Big Man on Campus' Brian Kelly featured on KTLA Morning News in Los Angeles to kick off Super Bowl Week.
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Camarillo Acorn: Paninis from heaven | August 2010
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Pacific Coast Business Times | August 2010Street Smarts: Life After Football for Johnson Means Plenty of Bread
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Ventura County Star: Panera Will Open in Camarillo | August 2010Total Circulation: 66, 504
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Doldrums? What summer doldrums? The number of eateries slated to open soon in new and/or remodeled retail and restaurant spaces around Ventura County belies the idea that things slow down in the August heat.
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Panera Bread Summer Offerings [VIDEOS] | June 2010Brand Ambassador and Panera Franchisee, Keyshawn Johnson, highlights Panera Bread summer offerings.
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Who Is The Big Man On Campus? | May 2010
BMOC football camp provides a platform to develop elite high-school football prospects and for corporate sponsors to reach and positively influence a national audience with significant brand influence.
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Keyshawn & Panera Bread Partnership [VIDEO] | May 2008Keyshawn played celebrity chef on KTLA's morning news, preparing fresh summer fare from Panera's Summer Menu.
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Ventura County Star - Knead to Feed | August 2007Customers are gobbling up all those tasty sandwiches at Panera Bread in Thousand Oaks
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Panera Bread to open in Thousand Oaks | July 2007Panera Bread, the nation's leading bakery-cafe concept, has chosen Thousand Oaks, CA for its newest location.
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Clarence Mah, Chief Financial Officer of First Picks Management, was recently selected to an international delegation for "excellence in food service".
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First Picks Management will open 12 Panera Bakery Cafes in Ventura, Santa Barbara and San Luis Obispo Counties.
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Cowboys Wide Receiver Tackles Bread Business | January 2006Dallas Cowboys wide receiver Keyshawn Johnson plans to open 12 Panera Bread cafés in Ventura, Santa Barbara and San Luis Obispo counties over the next five years under his newest venture, First Picks Bread Co.
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Keyshawn Johnson Invests in Panera Franchises | January 2006Panera Bread this week signed an area development agreement with First Picks Bread Company, L.L.C. for its continued expansion in California.
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Panera Bread today announced an area development agreement with First Picks Bread Company, LLC for its continued expansion in California. The group plans to develop 12 bakery-cafes in Santa Barbara, San Luis Obispo and Ventura counties by 2011.
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NFL's Johnson to Open 12 Panera Locations | January 2006Panera Bread Co. announced Monday a franchise agreement with First Picks Bread Co. LLC. First Picks is owned by Keyshawn Johnson, the Dallas Cowboys' current wide receiver.
